백화점 체인도 치솟는 물가 상승으로 유행이 지난 캐주얼 의류 등 재량 상품에 대한 수요를 자극하기 위해 대폭 할인하고 있습니다. “소매상들의 재고 과잉 상황 때문에 너무 많은 거래가 있어서 사람들이 연휴를 위해 일찍 구매하고 있습니다. 하지만 그것이 어떻게 진행될지에 대한 많은 다양한 견해가 있습니다,”라고 제인 할리 & 어소시에이츠의 소매 분석가 제인 할리는 말했습니다. 베스트 바이 CEO인 코리 배리는 8월에 쇼핑객들이 매장에서 제품에 대한 최고의 거래를 기다리면서 올해 팬데믹 이전의 일상적인 쇼핑 패턴으로 돌아갈 것으로 기대한다고 말했습니다. 메이시스와 많은 다른 소매업체들은 할인율 상승이 수익률에 영향을 미치자 지난달 연간 수익 전망치를 하향 조정했습니다. (벵갈루루 우데이 샘패스의 보도, 아닐 실바 편집) (우데이 샘패스의 보도)Kumar@thomsonreuters.com; 트위터: https://twitter.com/sampath_uday;)입니다.
By Uday Sampath Kumar
Sept 8 (Reuters) – Macy’s Inc M.N expects another early start to holiday season shopping this year, a contrast to a prediction from Best Buy Co Inc BBY.N that highlights the uncertainty among U.S. retailers in forecasting inflation-driven shopping behavior.
Pandemic-induced disruptions to supply chains prompted consumers to start their holiday shopping as early as October in the last two years on fears that in-demand products would disappear from shelves by the traditional period around Thanksgiving in late November.
Even with supply-chain problems showing signs of easing and shelves at stores adequately stocked, Macy’s does not expect the trend to change this year.
“We believe that holiday again this year will start early,” Macy’s chief financial officer, Adrian Mitchell, said at the Goldman Sachs Global Retailing Conference on Thursday.
The department store chain is also discounting heavily to spur demand for discretionary products such as casual apparel, which has fallen out of fashion due to soaring inflation.
“There are so many deals because of retailers’ over inventory situation that people are buying early for the holidays. But there are many different takes on how it’s going to play out,” retail analyst Jane Hali of Jane Hali & Associates said.
Best Buy Chief Executive Corie Barry said in August she expected shoppers to return to the usual late pre-pandemic holiday shopping pattern this year as they wait for the best deals on products at its stores.
Macy’s and a host of other retailers cut their annual earnings forecasts last month as a rise in discounts hit their profit margins.
(Reporting by Uday Sampath in Bengaluru; Editing by Anil D’Silva)
((UdaySampath.Kumar@thomsonreuters.com; Twitter: https://twitter.com/sampath_uday ;))